“Good prose is like a windowpane.”

“Easy (and fun) as it is to mock and sneer, what’s nice about this story is that it proves people care about words. There’s a myth that no one reads body copy any more, but Dave did. And it got a reaction. Because he does read, and he does care. He is rightly pissed off when a brand subjects him to this sort of patronising, sub-standard nonsense.

It’s just a shame that it’s usually the bad stuff that catches our attention. The aforementioned Howies and Innocent are both examples of brands whose writing is so good people notice and comment. But good copy, like good design, is often about getting out of the way and letting the message come through. Which means you often don’t even notice how good it is. As Orwell famously said, “Good prose is like a windowpane.””

More at: noisydecentgraphics.typepad.com

~ by Tom on 6 Dec, 2007.

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