How not to write a press release

“London Assembly Liberal Democrat Dee Doocey yesterday issued a perfect example of how to not to write a press release. You might want to have the offending article to hand as we proceed.

Let’s start with a lie…

Liberal Democrat research has revealed that eight of London’s top tourist attractions will not be accessible to disabled visitors by the time of the 2012 Olympic and Paralympic Games.

Now, stop me if I’m wrong, but top tourist attractions such as the London Eye and the National Portrait Gallery are already fully accessible to wheelchair visitors. What Dee’s really talking about is the lack of step-free access at the nearest tube station. But that doesn’t make for quite such an arresting opening sentence, does it? She makes exactly the same error in her next sentence.”

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~ by Tom on 10 May, 2007.

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